Mass Email Goals and Results

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The email sent out earlier this week was intended to serve multiple purposes:

• Updating all contacts with my new contact information
• Inform rolodex that I was “back on the market”
• Introduce LaBruinBear.com blog
• Stir up entrepreneurial interest
• Solicit ideas about new potential ventures
• Just let everybody know that I was alive and kicking and hadn’t really gone into early retirement, as my Shopzilla colleague David Weinrot would have others believe.

So, the question remains. Was I able to accomplish these goals? I am happy to inform you all, with a resounding YES that I not only achieved each of the goals outlined above but surpassed, beyond even my own reasonable expectations. Consider the following results of this simple, mass email, marketing tactic:

• Meetings with 8 different contacts in SF next week scheduled, from established start-up with A round financing to colleague within comparison shopping space currently working on business plan
• Call with Brad Hoover from General Catalyst Partners, venture capital firm with over $1B under management, regarding positions within portfolio companies
• 4 innovative business concept “pitches” by passionate entrepreneurs
• 500 visitors to the LABruinBear.com site with the very first comment posted!

So, yes, this was a very successful strategy!

June 17th, 2007