Mass Email Goals and Results
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The email sent out earlier this week was intended to serve multiple purposes:
- Updating all contacts with my new contact information
- Inform rolodex that I was “back on the market”
- Introduce LaBruinBear.com blog
- Stir up entrepreneurial interest
- Solicit ideas about new potential ventures
- Just let everybody know that I was alive and kicking and hadn’t really gone into early retirement, as my Shopzilla colleague David Weinrot would have others believe.
So, the question remains. Was I able to accomplish these goals? I am happy to inform you all, with a resounding YES that I not only achieved each of the goals outlined above but surpassed, beyond even my own reasonable expectations. Consider the following results of this simple, mass email, marketing tactic:
- Meetings with 8 different contacts in SF next week scheduled, from established start-up with A round financing to colleague within comparison shopping space currently working on business plan
- Call with Brad Hoover from General Catalyst Partners, venture capital firm with over $1B under management, regarding positions within portfolio companies
- 4 innovative business concept “pitches” by passionate entrepreneurs
- 500 visitors to the LABruinBear.com site with the very first comment posted!
So, yes, this was a very successful strategy!
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October 3rd, 2008 at 5:50 am
This was interesting, you have a pretty clear strategy.
June 3rd, 2009 at 10:22 pm
Hmm,very interesting…
So u accomplished ur goals…congrats to u…u may work better now…
Now marketers can learn from ur strategy n experience…
June 18th, 2009 at 1:35 am
Mass email gets a bad wrap. Not all of it should be considered spam. I often need to distribute important infromation to my San Diego real estate clients. If there is a business connection and a willing recipient, then it is a respectible technique. Then again, if I were to get spam mail after blog posting I would be quite upset. Good job, and congrats on your accomplishments.
August 1st, 2009 at 3:30 am
This was interesting.
Thank you
September 10th, 2009 at 3:52 am
thanks
September 24th, 2009 at 12:02 am
احبج
November 12th, 2009 at 8:20 am
Kudos to you mate for a successful campaign!
March 3rd, 2010 at 3:54 am
Interesting strategy, thanks for sharing!
March 9th, 2010 at 11:54 pm
Great post, thank you for sharing.
June 11th, 2010 at 12:16 am
I’m now working on my own site concerning this and looking for some additional information on this subject. Your article would be certainly a help. Thank you very much.
July 2nd, 2010 at 5:56 am
This subject always interested me very much and I’m glad to find some more info. Mass Email is great tool. That’s very interesting indeed. Thank you for a great set of excellent essays you share.
July 13th, 2010 at 4:09 am
I suppose you don’t know how succesful this could have been if you did it personally although I don’t know how long that would have taken.
July 13th, 2010 at 5:12 am
Sometimes you have to use mass emails but I always do some personilization for the top 10 or so contacts. I’m maybe not as succesful as you but I do get some success each time.
July 18th, 2010 at 11:35 pm
Nice effort, very informative, this will help me to complete my task.